Open social frees the web we’re creating from somebody else’s boxes. Our profiles, likes, follows, recipes, scrobbles, and other content meaningfully belong to us
As more products are built in the open social paradigm, there’s going to be a shift..
People might not ever start using technical concepts like “decentralization” but they do understand when data from one app can seamlessly flow into other apps.
People might not care about “federation” but they do notice when they log into a competing product, and their data is already there, and their reach is intact.
And people do understand when they’re being fucked with.