Like so many disciplines across the product development process, the role of PMs is evolving. As traditional product workflows collapse, today's PMs find themselves prompting and prototyping with their team rather than sharing static documents for review.
By turning early directions into interactive, high-fidelity prototypes, you can more easily explore multiple concepts and take ideas further. Instead of spending time writing documentation that may not capture the nuances of a product, prototypes enable you to show, rather than tell—creating working examples that illustrate intent and spark discussion. Here’s how PM teams at Figma are creating prototypes using Figma Make in every stage of their workflows, and why prototypes have started to replace Product Requirements Documents (PRDs) altogether.