Every time you publish a post, you are programming your station. You are choosing what goes into rotation. Some post types are your familiars, the topics and themes readers already associate with you. Some are deeper cuts, things that matter to you but may not matter to everyone. Some are experiments, signals sent into the dark to see if anyone recognizes them.
The job of a blogger is not to capture everyone. The job is to transmit something real, building a body of work that sounds like itself, so that when someone out there is twisting the dial and lands on your station, they hear something they didn’t know they were looking for, and decide to stay awhile.
You don’t control who tunes in. You control only what you transmit.